The concept of investing in oneself is nothing new. People have been trying to “better themselves” and “enhance the quality of their lifestyles” for 1000’s of years.

Whether it's learning a new skill for your Online Business or improving your health by learning to cook at home, investing in yourself is always a good idea.

The benefits of Investing in yourself are numerous. For one, it can help you reach your goals and achieve success. It can also lead to a happier and more fulfilled life. Not to mention, it can also help you build self-confidence and become a better person.

If you're looking for ways to improve your life, Investing in yourself is a great place to start.

10 Golden Rules to Follow when Launching your Own Podcast

Rule # 1 – KNOW THE POTENTIAL

Did you know that 43% of the North American population listens to spoken word audio daily (that includes podcasts, meditations, sleep stories, etc.)?

And that percentage growth of listener numbers went up 180% from 2019 to 2020 (and is on track to double from 2020-2021). Aka…there is no shortage of ears because people are hungry for content through different mediums!

On top of that, 63% of listeners have bought a product they heard advertised on a podcast (you can even promote your own products!)

There are so many opportunities that are available to you that can benefit yourself and your business, including the incredible opportunity to build trust with your listeners and eventually sell to them.

I am writing this blog during a short break from recording and producing the Visionary Life Podcast.

I always take breaks between seasons in order to reflect on the direction of the show, and consider how I can improve it for you - the listener!

Side note - I still can’t believe I’ve been hosting this podcast for 9 seasons.

The premise of the show has always been to promote successful entrepreneurs, creative thinkers, and visionaries like you - so that you feel less alone on your journey of pursuing everything you want out of life.

Being a ‘visionary’ can be a lonely journey, which is why I created a space where big sky thinking is welcomed and encouraged.

As a business owner, you know that Email Marketing is a powerful tool for reaching your customers.

But what type of email marketing should you use?

Should you send out regular newsletters, sporadic campaigns, or send target communications to specific customers? There are endless possibilities.

In this blog post, we’ll take a look at the different types of email marketing strategies and help you decide which one is right for your business.

Before we dive deep, I want to start off by saying no business benefits from a one size fits all approach, which means you will need to do some research on what resonates the most with your audience.

Don’t be afraid to be experimental in your Marketing Strategies - afterall, that’s the only way to find the exact marketing plan that will help you hit 6 or 7 figures.

Businesses don't succeed by accident - it takes careful planning, hard work, and sometimes rebuilding a solid foundation even after you’ve launched.

If you feel like your business is built on a rocky foundation, there are some essential strategies that all businesses should implement in order to set themselves up for future success.

When you solidify these 4 foundational pillars, you can avoid slow and inconsistent growth, and feel confident that you have the frameworks in place for growth.

So what are these 4 foundational pillars?

Most Nutritionists and Health Coaches are struggling to grow their business and to make a living doing what they love.

The nutrition industry is growing fast, but it's also changing and evolving at an incredible pace.

It can be hard enough for nutritionists to keep up with all of the new information that comes out every day about the latest health trends, and on top of that to also figure out their Marketing Strategy & Business Growth Plans.

In this blog post, I’m going to share 5 ways that you can stand out in this crowded marketplace using our Visionary Method proven marketing strategies!

If you’re sick and tired of slow and inconsistent growth in your Nutrition Business, then you’re in the right place!

Not sure which episode of Visionary Life to binge-listen to, first? Here are some starter packs for you.

Our podcast starter packs include:

Starter Pack #1 – How to Start a Food and Beverage Business

Starter Pack #2 – How to Start an Online Business

Starter Pack #3 – How to Turn your Passion into a Career

Starter Pack #4 – How to Open a Brick & Mortar Shop

Starter Pack #5 – How to Build a Health & Wellness Business

Are you ready to launch your next big project?

If you’re anything like me, then the thought of launching a new product or service can be pretty scary. It’s not just about creating something amazing and sharing it with the world – it also means having to put yourself out there and share your work with people who might not love what you have created. It’s exhilarating and terrifying to launch something!

That is why I want to help by sharing 3 pre-launch strategies that will help build excitement and community around your upcoming launch so that when it comes time for you to go live, the cash register starts to ring!

The best part?

You don’t need an army of followers to host a 5-figure launch!

Meet Charlotte Batty.

She is the founder of Minii Adventures Mountain Biking Experiences headquartered in Ontario, Canada.

If you had asked Charlotte just 1 year ago whether she was looking to work with a Business and Marketing Coach, the answer was “No!”

She had already been running her own business, Minii Adventures Mountain Biking Experiences for 4 years when the pandemic hit and things were going well. 

But with the surge of interest in people wanting to be active outdoors during lockdowns, she began to see a huge growth within her business-- growth that she was unsure of how to keep up with.

“In terms of marketing, I was just throwing everything at the wall...I was lacking vision, lacking organization on the back-end, and I had a lack of clear direction.”

Two years ago, Kerri Jackson and I became acquainted when I taught her the Business and Marketing Course at the Canadian School of Natural Nutrition. She was a student in my class!

Now, Kerri is a Financial Coach and has her own business helping women who are single, divorced or separated to shift their financial situation and to give them the confidence they need to gain control over their financial situation: a niche market where Kerri is experienced and qualified!

Kerri is a trusted support system for women going through big life changes and relationship shifts, and I was honoured to support her inside of The Visionary Method™ with private business and marketing coaching.

But Kerri didn’t always have her unwavering confidence when it came to stepping into launching her business as a Financial Coach.

Are you a new business owner, a side-hustler or a high-achieving entrepreneur who feels like a fraud? If so, you're not alone. Many successful people suffer from imposter syndrome (IS). Imposter Syndrome is characterized by self-doubt, insecurity, and fear of failure. Despite your accomplishments, you feel like a fake and worry that you'll be exposed as an imposter.

If you're struggling with IS, there are strategies you can use to overcome it. In this blog post, we'll explore the definition of IS and give four tips for how to cope with it. By using these techniques, you can build confidence in yourself and your abilities. So read on to learn more about IS and how to conquer it!

Are you an entrepreneur who struggles with selling your services?

Do you feel salesy and icky when you have to promote yourself?

If so, don't worry – you're not alone. But don't let that stop you from succeeding.

There are a few things you can do to sell without feeling salesy or icky.

In this blog post, we'll discuss 3 of them. So read on for tips that will help you feel more confident when selling your products or services.

Whether you're just getting started, two years into your entrepreneurial journey or 5 decades deep-in business--often the best way to grow is by thinking outside of what has already been done.

I want you to start thinking about how you can stand on the shoulders of someone who has gone and achieved what you want before you.

Is there someone that can transport you to greater places quicker than doing it all by yourself.

It’s not about mooching off of your friends who are very successful, it’s about finding ways you can add value to someone who has more exposure and a bigger audience than you.

In this blog, I’ll be sharing different ways you can apply this concept in your business.

Are you an entrepreneur who struggles with selling your services?

Do you feel salesy and icky when you have to promote yourself?

If so, don't worry – you're not alone. But don't let that stop you from succeeding.

There are a few things you can do to sell without feeling salesy or icky.

In this blog post, we'll discuss 3 of them. So read on for tips that will help you feel more confident when selling your products or services.

I need to get something off of my chest…

There is no ONE right way to create a social media strategy.

Any guru, mentor or expert who tells you differently is probably lying in order to scam you out of $1000 dollars!

In today’s crowded online world, each business needs an individualized growth strategy that aligns with their goals, the attention of their audience and the growth patterns that they desire.

A winning social media strategy will look different for each business!

I hope this blog is a reminder to you that just because one business owner is having success on Instagram Reels or TikTok, doesn’t necessarily mean that those exact platforms or strategies are right for your business or audience!

In this blog post, I want to share some important considerations that you can apply to your businesses social media strategy to make it uniquely yours and wildly effective!

Bringing a dead Facebook group back to life can be challenging but with the right tools and tips, it can be done!

Is your Facebook group struggling to get traction?

Are you looking for ways to revive it?

Are you wondering if Facebook is still relevant?

These are all very valid questions.

Afterall, it takes a lot of time and energy to create valuable content for a Facebook Group and if it’s not going to provide a Return On Investment you might be better off to archive your group.

To find out whether you can revive your group, dive into this blog!

I share tips on how to add new life to your group and get your audience engaged with your content.

As a business owner, you're constantly working to keep your business moving in the right direction and to avoid stagnancy.

But with so much on your plate, it can be tough to know where to start or what needs attention first.

If you're feeling overwhelmed, hiring an online business and marketing coach may be the solution you need. Here are five reasons why…

Do you ever feel a sense of ICK when trying to encourage potential coaching clients to buy your services? It's perfectly normal— we all want to make sure the people we are offering our expertise to benefit from working with us. But there is a way for entrepreneurs, like yourself, to sell more coaching packages without feeling sleazy or pushy. With some simple tweaks and actionable tips, you can be well on your way to increasing revenue and deepening connections with current and future clients! Read on for our top steps in how you can kick off (or continue!) growing your business while continuing to stay true to who you are!

In this episode, Kelsey is doing a solo episode on the topic of Email Marketing.

Overview of show:

We know that you’re all looking for Email Growth Strategies and List Building Techniques, so we thought it would be fun to do a whole episode devoted to some quick and easy ways that you can NOT SUCK at Email Marketing.

Or, put more simply, how to be a Master Email Marketer.

Are you ready to conquer your email list, once and for all?

Let’s dive in!

We talk about:

Why it’s important to send emails at a regular cadence (& not just when you’re trying to sell them something!) 

Be a scientist and experiment with your email content + suggestions for types of content 

Treat your emails as a conversation rather than just shouting at your subscribers

Improve your subject lines so that people actually open & read your emails! 

Start sucking, because you don’t get really great at something without sucking first :)

In my many years of practicing as a Marketing and Business Coach, I’ve learned that there are a few books that almost all of my most successful clients and students have read and benefitted from. These books come up in conversation all of the time when I’m chatting with highly successful people, which is why I knew I needed to compile this list, for you.

Here is why I LOVE this book list:

They have given me diverse philosophies and perspectives on how to live my life and my business.

They eloquently explain the different kinds of struggles that every entrepreneur experiences.

They provide solutions and advice for a variety of problems and obstacles.

It was curated with the help of the amazing Visionary Community in a previous Mastermind Conversation!