228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford

228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford

Everyday, people choose to spend money with your business for a REASON.

Do you know what that reason is?

Are you clear on that thing that sets you apart from your competitors?

My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out.

But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don’t know what sets you apart.

Let’s not let that happen any longer.

April Dunford is a globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser.

And she’s here today to share exactly how we can ALL become winners, through proper positioning.

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226 Your Excitement Towards Your Business Is Contagious | Emma Stern, Co-Founder of Felix Health
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

226 Your Excitement Towards Your Business Is Contagious | Emma Stern, Co-Founder of Felix Health

This week, we are chatting with Emma Stern, co-founder and chief operating officer of Felix Health, Canada’s first end-to-end digital healthcare platform—from diagnosis to delivery, we make it easy to get prescription treatments.

Emma is a force and someone to watch, a true visionary and perfect fit for this podcast.

What stood out most to me in our conversation was the line about “If your excitement is contagious, people cannot help but get on board.”

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224 Jason Brown | The fear NEVER goes away
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

224 Jason Brown | The fear NEVER goes away

I had a conversation with Jason Brown that totally blew my mind, because he thinks outside of the box and challenges his way of being & thinking every single day.

He's always challenging his own beliefs and looking at things from different perspectives. This allows him to come up with new and innovative solutions to problems, including his recent venture of launching dripdrop.gg, the mental fitness app for families.

He's not afraid to take risks, and he's always seeking out new opportunities - something he calls ‘Following The Nudges’. This willingness to try new things has led to his success in a variety of ventures.

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222 3 Types of Businesses You Can Start (And Why The Service Industry Rocks)
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222 3 Types of Businesses You Can Start (And Why The Service Industry Rocks)

When you think about starting a business, the first thing that comes to mind is probably a product-based venture.

But service businesses can be just as successful – and they have a lot of advantages over product businesses. In this article, we'll take a look at three different types of service businesses you can start.

So if you're thinking about starting your own business, listen on! You may just find the perfect opportunity in one of these categories.

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221 Day-In-The-Life Running an Online Business | Solo Episode with Kelsey Reidl
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221 Day-In-The-Life Running an Online Business | Solo Episode with Kelsey Reidl

Have you ever wondered what a day in the life of an Online Business & Marketing Coach looks like?

My role as a Business and Marketing Coach is always evolving. Each week I have new clients to onboard, new challenges to work with my clients on, and new marketing tools that I am testing out.

As such, there is no typical day in the life of a Business & Marketing Coach. However, there are a few common threads that run through the work of most coaches.

Business and marketing coaches typically work with clients one-on-one or in small groups, helping them to develop customized plans for achieving their business goals. They also often provide guidance on topics such as time management, goal setting, and effective marketing strategies.

In addition, Business & Marketing Coaches may also offer workshops and webinars on various aspects of business and marketing. As the industry continues to grow, the role of Business & Marketing Coach is to stay atop the trends so that they can share them with their clients.

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220 How to grow your business using Online to Offline Marketing | Jessica Malach
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

220 How to grow your business using Online to Offline Marketing | Jessica Malach

This week I’m excited to introduce you to Jessica Malach, current VP of Marketing & Insights for Social Nature, which is a discovery platform powered by a half-million natural shoppers.

Jessica is truly the pioneer of this concept of Online-to-offline marketing, so I can think of no greater guest than her to enlighten us on this topic!

In fact, she literally authored the e-book called The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands featuring 50 pages of tips from 17 CPG expert contributors!

If you’re a brand that promotes online and sells in stores, this episode is a must listen.

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219 Behind The Scenes of Launching My Business (My Origin Story)
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219 Behind The Scenes of Launching My Business (My Origin Story)

In this episode, I am getting personal and vulnerable and sharing the Origin Story of the Visionary, Inc brand!

I am being interviewed by my friend Michael Roderick in this episode, and we chat about...

My Origin Story (how I got to where I am today)

Why I ended up devoting my work to Social Media, Online Business and Marketing

Why I decided to stray away from the “Normal Path” of a Nutritionist when I graduated from The Canadian School or Natural Nutrition aka CSNN

Launching my first “Group Program” and how it went

The corporate roles that I worked for over 5 years, which opened my eyes to the world of Experiential Marketing

& more!

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218 Five ESSENTIAL Mindset Shifts To Adopt BEFORE You Start OR Grow a Business
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218 Five ESSENTIAL Mindset Shifts To Adopt BEFORE You Start OR Grow a Business

Your beliefs and your mindset are playing a big part in the growth and success of your business, right now.

In order to launch or grow a successful business, we must cultivate the Entrepreneurial Mindset which is a way of thinking that enables you to overcome challenges, be decisive, and accept responsibility for your outcomes. It is a constant need to improve your skills, learn from your mistakes, and take continuous action on your ideas.

In this episode, I am sharing the MOST common Mindset Blocks that I see in New Online Business Owners (and sharing how you can overcome them!)

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217 Leaving Corporate to Launch a Social Media Agency | Ingrid Deon
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

217 Leaving Corporate to Launch a Social Media Agency | Ingrid Deon

Today on the show I am sitting down with Ingrid Deon.

Ingrid is a social media expert and founder of word-craft, a digital agency located in Canada. Her company works with national brands such as Nestle, Kraft Dinner and Manulife Bank, as well as smaller sized companies.

We talk about how she got into social media with no prior experience, how she stays on top of social trends and tips for establishing boundaries with time spent on social media.

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216 How To Apply Life Lessons To Business Growth
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

216 How To Apply Life Lessons To Business Growth

Growing your business is definitely not easy.

It takes hard work, dedication and most importantly, learning from your mistakes.

Over the years, I’ve learned many life lessons which have helped me grow my business and today I want to share 5 of them with you.

If you are launching or growing an online business, these will be great reminders for you!

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215 From Entrepreneur to Author: How to Write Your First Book
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

215 From Entrepreneur to Author: How to Write Your First Book

Today on the show I am sitting down with Scott MacMillan who is a Toronto-based publisher, entrepreneur, and advisor to start-ups - with a passion for helping entrepreneurs grow their business by extracting, productizing, and publishing their knowledge and expertise.

If you have a dream of writing a book one day (even if that day is far away!) then this is the episode for you.

Scott wrote a book called Entrepreneur to Author: the 5 steps to writing and publishing a nonfiction book that builds authority and grows your business. The book is right in front of me and I have very much enjoyed diving into it and scribbling out notes about my future book.

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214 Don’t Settle: How To Find What You’re Truly Passionate About | Amanda Hudson
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

214 Don’t Settle: How To Find What You’re Truly Passionate About | Amanda Hudson

Today’s guest is Amanda Hudson the Founder and CEO of A Modern Way To Work (an HR Consultancy)

Amanda started a company called A Modern Way To Work as an antidote to traditional HR practices - and because we are ALL about visionary thinking around here, I couldn’t think of a more perfect guest to introduce this topic and her edge on it.

We talk about: why she left the traditional HR professional track in pursuit of her own business, why it’s NOT essential to find your niche right away, contrary to popular belief, the ONE question she asks to everyone on an airplane & more

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213 Why Community is SO Important (And How To Find Yours)
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

213 Why Community is SO Important (And How To Find Yours)

A community is essential for a thriving life and a successful business.

Defined as a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals - feeling rooted in community is important in everyday wellbeing and feeling less alone as we navigate life.

In this episode, I'll be sharing Why Community Is Important, How To Find Community Using A Simple 4-Step Exercise, and then I'm sharing a conversation that I had with a Master Community Builder named Floyd Ruskin who co-founded a community called Don't Mess With The Don.

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212 How this Young Entrepreneur *Blew Past* $1M in Revenue with her Fitness Apparel Company
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

212 How this Young Entrepreneur *Blew Past* $1M in Revenue with her Fitness Apparel Company

In this episode, I'm chatting with Selene Dior, the young entrepreneur who created a million dollar fitness apparel company and she's sharing her secrets of success.

Selene is the founder of Vitae Apparel and she's on a mission to change the world with her athletic clothing line. She started the company at just 18 years old and a few short years later she blew past $1 million in revenue in a single calendar year.

Selene's story is proof that when it comes to entrepreneurship, age doesn't matter if you have ambition and can execute goals.

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211 Surviving Your Circumstances & Becoming a Successful Businesswoman | Nichole Nzegwu, Founder of Krave Granola
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

211 Surviving Your Circumstances & Becoming a Successful Businesswoman | Nichole Nzegwu, Founder of Krave Granola

Nichole Nzegwu came to Canada as an immigrant.

Despite not having any experience in business, she took a leap of faith and launched her own company, Krave Granola. Fast forward to today, and her company is thriving.

Thanks to her hard work and dedication, Nichole is living proof that anyone can achieve their dreams if they are willing to put in the effort.

In addition to being a success story, Nichole is also an incredible role model for other women both in Canada and around the world. She is a reminder that no matter where you come from or what your circumstances may be, anything is possible if you have the courage to pursue your dreams.

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210 From Foster Care to Founder | Mellisa Mills of Spread’Em Kitchen is Changing the Food Industry
Podcast, Business, Marketing Kelsey Reidl Podcast, Business, Marketing Kelsey Reidl

210 From Foster Care to Founder | Mellisa Mills of Spread’Em Kitchen is Changing the Food Industry

Melissa is someone who grew up in poverty, had nothing handed to her and spent time as a child in foster care.

While stocking shelves at Whole Foods Melisa found her passion for good quality food and through her passion and expertise in graphic design she was able to bring it all together to launch SpreadEm Kitchen.

I really enjoyed this conversation. Mellisa is real, she’s honest, she’s transparent about her humble beginnings and transparent about where the company is at today.

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