228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford
This is April Dunford!
She will teach you how to write your Business Positioning Statement!
Today we’re sitting down with April Dunford who is a Globally Recognized Leader In Positioning.
Tune in…
What is Business Positioning Statement? (& How to Write Yours!)
Everyday, people choose to spend money with your business for a REASON.
Do you know what that reason is?
Are you clear on that thing that sets you apart from your competitors?
My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out.
But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don’t know what sets you apart.
Let’s not let that happen any longer.
April Dunford is a globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser.
And she’s here today to share exactly how we can ALL become winners, through proper positioning.
Be sure to grab a copy of April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It anywhere books are sold and head to https://www.aprildunford.com/ for all her work.
We talk about:
Why positioning is so important for growing your business
The 5 components of effective position
The 10 step process to writing your positioning statement and how to use it
The most important parts of your statement and specific tips on how to write it
Why niching down is actually doing to help you reach MORE people
How she determined and packaged up her unique methodology
April's favourite marketing books (they are must-reads!)
Mentioned in the show:
IBM
UofT
U Waterloo
Jobs to be done interview
Clayton christiansen
Product line growth
The original book on positioning - Positioning: The Battle for Your Mind. Book by Al Ries and Jack Trout
The challenger sale
April Dunford’s 5 Components of Effective Positioning:
To connect with April:
https://www.instagram.com/aprildunford/
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