234 How to Build a Family Chocolate EMPIRE - Mid-Day Squares
Mid-Day Squares brings the SWEET HEAT in this Live Podcast Episode with their 3 founders.
Meet Jake Karls, Lezlie Karls, and Nick Saltarelli.
Mid-Day Squares is a Canadian Snacking Chocolate Company based out of Montreal, founded by Jake Karls, Lezlie Karls, and Nick Saltarelli (yes, they are family!)
Have you ever wondered what it's like to Build a Family Chocolate Empire, and stay grounded and sane while doing it?
(My guess is that NO, you haven't!)
But in case you were wondering what it WOULD be like, I decided to bring you an epic interview with the founders of Mid-Say Squares: Jake Karls, Lezlie Karls and Nick Saltarelli.
THIS IS THE OFFICIAL KICK OFF OF SEASON 10, BABY!
Sitting down in-person with Mid-Day Squares for an interview was a dream come true, but I was also TERRIFIED.
You know when you've been following someone online for a long time and then you are about to meet them in-person, and you fear that you'll be TOTALLY star struck?
Ya, that was ME!
But, I managed to pull my sh!t together and host an EPIC interview. And now, I get to share it with you!
In this episode, we talked about everything from...
What inspired them to start the company and push through the challenges that presented?
What's it like working with family and who they hired for Family Therapy!
Is there a new flavour coming down the pipeline?
Tune into the episode.
If you're looking for some SERIOUS business inspiration (and maybe even the secret family recipe to keeping a business fun and enjoyable) this interview is for you!
These three entrepreneurs took a risk starting their own business.
Not only are they following their passion but they're doing it together as a family! Talk about #goals... if these guys can do it, YOU CAN TOO!
Go out there and build your own empire! (and don't forget to tell me about it, when you do!)
Thanks to Healthy Planet for supporting our live podcast.
Tune into this episode with Midday Squares:
In this episode, I chat with Midday Squares about:
Why do you think so many entrepreneurs struggle to BE who they are, and succumb to following the herd? Why is it so challenging to go against the status quo?
When you feel pressure to make a decision based on what’s popular or normal, how do you check in?
Did you ever DOUBT the potential of MDS? Were there any moments in the first few years that almost derailed you?
Were you convinced right away that you had something unique? Did you know how you would set your product apart?
Lezlie you had a post in 2018 that celebrated selling 50,000 bars sold in the first 3.5 months - how and where were they selling? Why were retailers taking chances on you? What was it about your energy and conviction around MDS?
Getting visible and sharing behind the scenes of your brand, and generally just building a personal brand in addition to a company - increases your visibility and is a pretty vulnerable way to grow. Did you ever worry about failing publicly? How did you get over that fear?
Rejection & Uncertainty Became The Norm: do you feel like as time goes on, the rejection becomes less often and the uncertainty fades away, or are both of those still present
Question for any of you, is there a theme or a topic as it relates to scaling a business - that you feel like most entrepreneurs shy away from talking about? What do you wish was discussed more about what you’re all going through?
What’s been a proud moment for you, within the past few months?
Is there something that you've dreamed of activating or implementing inside of your company or in your marketing plan for a long time? If so, what do you want to do? Why haven't you done it?
"If you won $100 million dollars and had to spend it tomorrow on promoting MDS, what would you do?
If I could magically go 5 years into the future and see that you guys have 10x or 100x the MDS brand by then, what’s your best guest as to WHY you achieved that level of growth and impact? What do you think you did to make it happen?
If you’re searching for an Online Business & Marketing Coach for your Business, rest assured that you’re in the right place.
I've helped over 200+ people to launch their business, go full-time, get fully booked, and become #1 with The Visionary Method
Episode Sponsors:
Healthy Planet: Save 10% on any online order over $50.00 when you use the code VISIONARY2022 at checkout
The Visionary Method: The Fastest Way to Launch Your Services, Go Full-Time, and Become Fully Booked with your Business!