259 I Left My Job And Took A Risk--And It Paid Off with Xenia Chen, Founder of Threads

February 2, 2023 Kelsey Reidl

Xenia Chen is the founder of Threads.

Threads is a modern hosiery, tights and intimates brand, born out of her frustrations with the hosiery shopping experience during her time working in finance. By cutting out the middleman and working directly with our Italian factory, they're able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price.

Threads has been featured in Marie Claire, The TODAY Show, FLARE, FASHION Magazine, Byrdie, Cityline, Yahoo! Style, CBC The National, THE KIT, and many other media outlets.

In this episode, we chat about:

Starting her company from a personal pain point that she was experiencing
Giving up what the ‘immigrant version’ of success looked like to her parents and paving her own path
How to know when something is an idea vs. a calling
Quitting her corporate job in investment banking to go full time with Threads
Why it’s vital to have a supportive friend group
The surprising niche that Threads is now serving
How she launched the business with 200+ names and emails
How she balances her time as a founder and keeps with with ‘wearing many hats’

To connect with Threads or with Xenia:

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Kelsey Reidl