Raise your hand if you’ve been down a YouTube rabbit role in the past week, or month… or day?

You know, that vortex of when you open up a YouTube video to learn how to remove a tick from your dog or to see what nancy eats in a day-- and then all of the sudden you’re watching celebrity mansion tours or how to make DIY tie dye sweaters.

Ya… We’ve all been there. And i would be remiss if i didn’t tell you how much I LOVE youtube. It’s got so much great content to binge on and I’m always learning or being entertained by youtubers when I open the platform.

That’s why I’m so thrilled to bring you this episode with Jennifer Zhang.

She's a young 20-something year old who started a DIY YouTube channel when she was 15 and grew it big enough that she was able to convince her parents to let her create content full time rather than pursue a quote unquote “real job”.

With more than 2.5 million subscribers, a recently launched merch line that’s flying off the shelves, and now with her debut into the music industry-- Jen is a true visionary of her digital era.

Here on the Visionary Life Podcast we’re often spotlighting the incredible entrepreneurs behind some of the top Health, Wellness & Nutrition businesses, not only because of my background as a Holistic Nutritionist and keen interest to dig into the success tips of those who are thriving in the industry - but also because it is becoming apparent and more widely accepted that without taking care of your health first, you cannot run a successful business. Period.

Well this was a super fun episode!

Have you guys been down the YouTube rabbit hole lately and stumbled upon one of those 73 questions videos?

No? Just me?

Okay well I loved watching them. This type of “get to know you” is something I often want to do in real life when I meet people so I can accelerate my friendship with them, but that might come across super weird.

I don’t know that everyone is down with my creepy level of curiosity haha.

This week on the show, I’m sitting on the other side of the mic and my friend Stephanie Long who is also a business coach is putting me in the hot seat and I'll be answering each question, so that you can all get to know me a bit better.

Today on the podcast I’m sitting down with Fiorella Cunha, the cofounder of Storia which is a video strategy & production company based in Toronto, Canada.

Fiorella and her team at Storia help businesses create strategic video content to tell their story, engage their audience and grow their business.

After one look at their website or Instagram, you’ll understand how seriously they take their work. The videos and storytelling that they do for their clients are top quality and I am so excited to sit down with Fiorella and pull the curtains back to learn how they started their business and how it’s evolved over the years.

Today their energy is focused around leveraging the power of video, something we ALL need to be paying more attention to as business owners

The Green Jar is a Bricks & Mortar Shop located in downtown Toronto— stocked with personal care, home goods, baby supplies & and on-the-go packaging solutions.

After many years dreaming up this space, twin sisters Tannis & Mara finally had a chance to open the store in Mid-Town Toronto… and then COVID hit.

What a crazy year it’s been for these twin sisters. Tune in to hear how they’ve managed to navigate their first year in business.

Let's talk about the foundation of your marketing strategy...

1. Your visionary dream clients

2. Unique Brilliance

3. The “method”

4. Make it friction-less

In this episode, we're discussing the 4 key pillars to put in place so that you can create a rockstar Marketing Strategy!

Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

Michael began his career as a High School English Teacher & then he broke into the world of Broadway producing, all in under 2 years. How’s that for a pivot!?

Michael’s work focuses on how you can create a Referable Brand so that you’re top of mind for partnership, media opportunities, and more.

Darielle Teitelbaum is a business lawyer based in Toronto, Canada and the founder of AWE Legal™, a unique law firm that focuses on working with athletes, artists, wellness professionals and entrepreneurs (AWE).

Darielle and I go way back, meeting while working at a Spin Studio in downtown Toronto called CYKL, and we have remained friends & supporters of one another businesses ever since.

You might recognize Darielle from one of our earliest episodes of the Visionary Life Podcast, episode 004 (https://kelseyreidl.com/podcast/awelegal)

Healthy Crunch is on a mission to innovate everyday foods by making them healthier and better tasting & today I get to sit down face to face with their founder aka (Chief Crunching Officer) Julie Bednarski.

WE HAVE AN EXCITING ANNOUNCEMENT.

I brought my trusty co-host back onto the podcast to share some fun news. No, we’re not pregnant! (felt like I needed to clear the air there, lol).

In this episode we share…

• The big news we’ve been waiting over a month to share with the visionary community

• Why COVID was the catalyst that made us start seeking a home outside of Toronto

• How we decided on a city to plant roots in…. It may come as a bit of a surprise where we chose

Tanya has had a crush on flowers for years now. It’s an obsession really!

Flowers have always been part of her life and she’s been designing professionally since 2001. Her Muskoka-based design studio shows the love she has for every bloom.

Her style is very natural and organic, perfect for weddings here in Muskoka and beyond. Tanya opts for locally sourced flowers whenever possible, some are even picked from her own gardens to create beautiful arrangements on event days.

Valérie Mérut is sitting down with me for a fun conversation around how she's gone from Zero to Social Media Consultant in a matter of just a few months.

In today’s episode I am sitting down with Stephanie Dunn, the co-owner of Muskoka’s first dedicated Gluten Free Facility and Sit-Down Restaurant, The Pasta Shoppe.

The Pasta Shoppe by Beat the Wheat is the brainchild of owner’s Stephanie & her husband Adam.

Their shop features an incredible array of products ranging from fresh gluten free pastas, gluten free entrees, gluten free Breads & pastries.

I'm breaking down 7 must-know principles for businesses looking to re-ignite their marketing strategy using innovative & time-honoured techniques.

In this episode you will...

• Find out which area of your business 25% of your time (or more) must be devoted to for continual growth

• Understand how to become a walking-talking-lead-magnet through The Art of Fascination™

• Learn how to make a strategic choice that compels your customers to share your products & services even when you're not around! & MORE

I'll also walk you through the 7 principles with an associated challenge for each.

Today I am sitting down with Claire Jordan, the owner of Kala House of Colour!

Kala is one of the cutest, most unique retail shops in Downtown Bracebridge - offering shoppers a collection of colourful, handmade and environmentally-friendly home goods, clothing & gifts.

Just picture a super instagrammable boutique shop & 10x it. That’s Kala!

Claire Jordan, the founder and creative mind behind the shop, has curated the most incredible space, filled with ethically sourced products & unique finds from other small businesses and entrepreneurs. She keeps this in mind as she hand selects items, so that she can support the dreams of fellow makers and entrepreneurs, as well as her own.

The goal of this episode :
Inspire you to make strategic choices that encourage an experience, position you differently than competitors & promote the shareability of your social media.

Nielsen’s is a full service bike shop that was originally started by Matt’s Father, but in 2012 the shop closed indefinitely when his father Kurt was diagnosed with Parkinson’s Disease. Matt and Charlotte lived on the West Coast of Canada at the time, so they were not thinking about taking it over.

Fast forward a few years, Charlotte was driving by the original locations of Nielsen’s Bicycles & she saw a “For Lease” sign hanging. She called Matt, immediately!

The rest was history…

Even though the 2 of them felt ill-prepared to dive into entrepreneurship, they decided to take the leap!

In today’s episode, I’m going to tell you how to re-purpose 1 piece of content into 20 other pieces - it’s a total game changer!

Today I am sitting down with a beautiful soul who I met just over 2 years ago, while wedding dress shopping!

Her name is Krystal Darling and she is a Mama, a kick-ass entrepreneur of not 1 but 2 businesses, and she’s a lover of all things fashion - like seriously, her style is amazing and I wish I had her wardrobe.

I first connected with Krystal while searching for my dream wedding dress - a quest that took me all the way to Bracebridge Ontario, since I knew her shop had the exact dress that I was searching for. It was so serendipitous & it just so happened, Dave and I had chosen a wedding venue just a few minutes away from the shop, as well.

My experience working with Krystal was nothing short of amazing. She made the whole experience super comfortable and enjoyable - especially for someone like me, who barely ever gets out of her lululemons and tank tops.

In this mini episode with Kelsey, we'll chat about Success Strategies aka How We Win.

Defined:

It’s how we show up, contribute & create -
while generating revenue & achieving all other success metrics.

It looks different for everyone (how you define success in life & business) and it's important to know your metrics.