051 Wyld Skincare Founder Joy Yap on Creating a Natural Body Care Brand for Millenials
Joy Yap, Founder of Wyld Skincare
Today's #visionarylife podcast guest is Joy Yap from Wyld Skincare.
Tune in…
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Wyld Skincare was born out of a desire for truly natural, good quality skincare essentials that are beautifully packaged, but also sustainable, and that don’t cost a fortune.
Joy Yap's first introduction to the beauty world came when she became frustrated with her own skin care products.
She had experienced several hereditary conditions all her life that made her skin super dry and flaky, and she became frustrated at the lack of natural, vegan and truly good quality products.
When Joy decided that she was ready take the leap and leave her full time job in Tech P.R. she began her business, Wyld Skin Care.
Joy and I had a great conversation about life, health, business and the future of Wyld!
What she was up to before launching Wyld Skin Care
How her hereditary skin conditions sparked the idea for the brand
Whether or not she created a formal business plan before starting
How she started retailing in massive brick & mortar and online retailers like Indigo and Hudson Bay here in Canada
The team she’s built and what type of help and support she has
Entrepreneurial tips for those of you who are just starting to build out your brands
The importance of creating a beautiful brand, logo and aesthetic
What the manufacturing of natural beauty products is like
Why she felt like there was a Gap In The Market in the Green Beauty Space
& MORE
Here’s how to connect with Wyld Skin Care:
p.s.
Here are some quick links…
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