070 Find a Career Path That Brings You JOY with Joy McCarthy of Joyous Health
Joy McCarthy : listen to our conversation with Holistic Nutritionist and Founder of JoyousHealth.com
Joy McCarthy is a Holistic Nutritionist and founder of JoyousHealth.com.
This episode is sure to bring you much J-O-Y!
Joy McCarthy is an award winning Holistic Nutritionist and founder of the mega health and wellness platform, JoyousHealth.com.
She is also a two-time bestselling author of Joyous Health and Joyous Detox, and she also wrote The Joyous Health Cookbook.
Joy is a passionate natural beauty lover with a line of natural hair-care and body care products she founded in 2013 and she’s also an incredibly talented and visionary entrepreneur.
Joy and her husband Walker Jordan co-founded the Joyous Health Business Program to help wellness entrepreneurs take their passion and create a thriving successful business and she been featured in hundreds of publications both online and in print; and is a regular health expert on TV.
Joy has been featured in publications like Well and Good, CNN and CBC and is a regular health expert on television including CityLine and CTV’s Your Morning.
Joy lives in Toronto with her husband Walker and their daughter Vienna. She loves social media and shares her passion for food, family and fun as a way to channel positive energy into the lives of others.
I first heard about Joy when I was a student at The Canadian School of Natural Nutrition (CSNN) back in 2013 & that led to me purchasing her first cookbook.
Joy Pin or IG Story.png
Ever since becoming a Registered Holistic Nutritionist myself (I studied at The Canadian School of Natural Nutrition aka CSNN), I’ve watched Joy’s journey unfold and it’s been very inspiring to see the incredible business, brand & community she’s created.
Joy speaks on many podcasts about her journey of shifting her own diet and then deciding to pursue continued education at The Institute of Holistic Nutrition (IHN), but today I’m really excited to focus on how she built her brand, a following of over 100,000 people on Instagram & how her & her partner Walker created The Joyous Health Business Program.
In this episode we chat about..
What Joy was doing before launching Joyous Health (it was something totally different!
Some of the first few steps she took to build awareness of her new business
How she landed her first (& second & third!) book deals (you can find her books here (Joyous Health), here (Joyous Detox) & here (The Joyous Cookbook)
Where the idea to launch the Joyous Health Business Program idea came from & how the creation happened
Some of the most effective marketing & brand-building strategies she uses to continue growing her reach
The business tools she couldn’t live without in running Joyous Health
& MORE
Connect with Joy!
You can find her @joyoushealth on Instagram,Twitter,Pinterest and on Facebook.
Learn more about the Joyous Health Business Program at www.joyousbusiness.com
Catch her yummy recipes at https://www.joyoushealth.com/
Enroll in the Joyous Health Business Program http://www.joyousbusiness.com?ref=kelseyreidl
Connect with Kelsey!
Are you an aspiring Nutritionist or Recent Graduate of CSNN, IHN or another Health Coaching Program? Do you want to monetize your love of food and finally build a business doing what you love?
Let’s connect!
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Take a peak at my prep notes for the show:
LIFE BEFORE JOYOUS HEALTH
You’ve been at your blog + business for 10 years as a just discovered from a post you shared -- congrats by the way -- what were you up to in terms of your career path, before launching Joyous Health. Give us a brief synopsis.
Previous career path
What propelled you to pursue Holistic Nutrition
Did you have any idea what type of career you would find or create as a nutritionist, while you were in school?
Did you always dream about being an entrepreneur? Did it run in your family?
What was your initial vision for your business when you graduated from school?
JOYOUSHEALTH.COM (BRAND & BIZ)
Did you ever sit down and write a formal business plan, before launching?
What were some of the services you offered in the early days
How did you decide what to price your services at, as I know that so many people are confused on how to value their worth as a practitioner
Your website is truly a wealth of knowledge and such a robust resource for holistic lifestyle + nutrition tips, but I’m sure it wasn’t always this way. Take us back to the early days of your website: how did you create it, how often did you produce content, etc...
THE BOOK DEALS
In 2014 you released your first book, Joyous Health… In 2017 you released your second book, Joyous Detox & in 2019 you’ve got the Joyous Cookbook coming out...
How did the book deal unfold?
I know that many of the startup entrepreneurs listening to this show hope to eventually write a book…. Could you share 1 thing that might surprise people about writing a book?
What do your days look like, while you’re writing a book (how do you balance that, and running a business!)
JOYOUS HEALTH BUSINESS PROGRAM
What is JHBP?
When did the idea for JHBP come to mind?
What were some of the first steps you took in order to bring this program to life?
What makes the JHBP unique?
What type of support did you need to enlist to get it up & running? Did you hire help / freelancers / contractors?
How much time was spent planning and crafting the foundation of the JHBP before opening enrollment up to the community?
It runs entirely online, but was there ever a time when you hosted it in-person? Are there any in-person components to it?
Who is this program perfect for?
What type of experience can people expect from enrolling in The JHBP? What will we learn & how will we learn?
Based on your own experience, can you offer up 1 or 2 tips to anyone looking to launch a digital course?
DAILY OPERATIONS
What does a day in your life look like right now?
Is there a business tool or resource you couldn’t live without?
What’s challenging about managing the daily operations of your business?
You recently launched a podcast, can you tell us about that journey?
BIZ GROWTH
When did you hire your first employee or contractor & what was that process like for you
What have been some of the best “marketing efforts” you’ve spent time or money on… trade shows, workshops, youtube, etc.
Who or what inspires you to be a great business owner?
Did you ever hire a formal mentor or coach to help you along your entrepreneurial journey
Does your team have a big vision that you’re working towards right now, or are you enjoying some time at where you’re at now
Rapid Fire
What are a few things that you do for your health that keep you in a high performing states, as a business owner?
Go-to meal to cook, on a busy weeknight
What was your first job?
Who do you know that gives really good advice?
Best part about owning a business?
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