Giovanni Angelucci, Founder of Queen St. Bakery | How to start a Bread Company
Giovanni Angelucci
The Best Thing Since Sliced Bread is Queen St. Bakery Bread!
Giovanni Angelucci
He bakes really awesome bread that’s way healthier than most breads on the shelf!
Are you a small business that struggles with Marketing?
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Today, I’m sitting down with Giovanni Angelucci, Founder of Queen St. Bakery.
From their website:
Queen Street Bakery was built on the belief that food companies should be as transparent about what they put into their food as what they remove. Because we know all to well that just because something is gluten-free, doesn’t mean it’s good for you.
That’s why we’re proud to make our breads, buns and doughs from simple functional ingredients that feel good to eat. Ingredients that are naturally full of fiber and protein and naturally free from gluten, nuts and dairy.
Their breads, buns, pizza dough and baking flours can be found across Canada and they are leading the gluten-free, allergen-free and taste-FULL bread category.
Just one taste of their White Bean & Millet Seed bread or their Cinnamon Raisin Loaf will be enough to convert you. These products are insanely delicious and more than that, they’re packed with nutrients.
In this conversation, we’re rewinding back to just a few years ago when Giovanni first had the idea to start a bakery and how that led them to finding placement in 100’s and 100’s of stores across Canada.
Giovanni and I chat about:
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The startup story of Queen Street Bakery
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Where the idea for the business originated
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How they got into Canada’s largest grocery store chain (Loblaw’s)
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The #1 ingredient you need before pitching to investors for money
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Business and marketing skills that he’s trying to upgrade as a Founder
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The true definition of an entrepreneur
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Why everything is cyclical
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Marketing strategies that have been working REALLY well for Queen Street Bakery, even throughout the pandemic when sampling is not possible
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& more
Also, you can find Queen St. Bakery products in the frozen aisle at Healthy Planet (our show sponsor!), so don’t forget to check the frozen aisle when you’re shopping at one of their MANY stores across Ontario!
👇 Click the image below to tune in to this weeks episode 🎙️
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Want to take a peek at my “Prep Notes” for the show? 👇
These are totally unedited, and give you an idea of what I do to get ready for the interview.
Rapid Fire:
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Product or service that you’re currently obsessed with
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Social media platform that you are enjoying most right now & why
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How do you stay motivated?
Before Queen Street Bakery:
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The idea for Queen St Bakery came in part due to your Mom’s Gluten Intolerance. Can you take us back to when the idea to create a delicious gluten-free bread hit you
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Did you know there was a market for your products beyond just people who were gluten-intolerant? Better for you products are certainly still rising up in popularity
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What were you up to that time? Were you working in product development or had you started any businesses before QSB?
Bringing Queen Street Bakery to Life:
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What were some of the first few steps you took in order to bring the idea to life?
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I’m sure the early months were messy - what type of mindset did you need to have to move through the highs and lows that are inevitable in the early stages
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Did you have a “why” at the beginning? What kept you going?
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Anything that almost derailed you?
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How long did it take from idea until you made your first sale?
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What’s in a name - how did yours come to be
Where you are today:
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Buns, loaves, baking flour - Tell us about the product selection you offer today!
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Marketing that’s working REALLY well right now - I know you mentioned some trade shows, anything else
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Talk to us about why you decided to create a Pop Up Shop and how that went
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Is there a milestone that you’ve reached that you’re proud of and want to celebrate with us here?
Looking ahead…
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I know you’ve been observing a trend of old business models being completely upended, like bread and milk were delivered to your home long before Instacart and amazon made it popular again - and we’re returning to an old model
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What’s the vision, where are you going and what are some projects you’re currently working on?
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If somebody listening has a desire to start a business but feels stuck and unsure of how to get started, what would you offer to move forward them based on your own journey
Closing Questions:
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If you were to start a new business venture, what industry would you start in, based on the trends you’re seeing right now?
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What is one thing you would like to be doing more of either inside your business or outside of work
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Is there a Canadian Entrepreneur that you really admire or have received mentorship from
3 Topics Related to Business, Marketing, or Brand Building that you LOVE talking about...
a. The changing habits of consumers of treating food and wellness as preventative health
b. The changing landscape around education - talk about the importance of education when it comes to your marketing strategy. How are you educating your community about the difference of Queen Street Bakery
c. Old business models that are being completely upended (some returning to an old model – e.g. bread and milk were delivered to your home long before Instacart and amazon made it popular again)
Watch our Interview on YouTube!
Connect with Queen St. Bakery & Giovanni
Thanks to our Show Sponsors!
Healthy Planet Canada
With the best prices, the largest selection, and brands you won’t find anywhere else… Healthy Planet is a shopping experience that I stand behind!
This online store has been my #1 choice for natural health products, clean beauty & top quality supplements for 5+ years now.
If you want access to Visionary Health, check out Healthy Planet.
Use code visionary10 at checkout to save 10% on any online order over $49.99.
https://www.healthyplanetcanada.com/
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