085 How She Created The First Adaptogenic Superdrink Company in Canada with Sofia da Silva, Founder of raiz
Sofia da Silva - Founder of raiz adaptogenic drinks
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Sofia da Silva
Founder of raiz adaptogenic drinks
Hey visionaries,
I have a super fun episode for you today.
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Raiz 3.png
I mean, they’re ALL fun…but truly, you’re going to LOVE today’s guest Sofia DaSilva.
Sofia is the founder of a ready-to-drink adaptogenic beverage company called raiz.
Do you guys have ANY idea what I mean by that?
An adaptogen is a naturally occurring substance that helps the body adapt to stress, exerting a normalizing and immune-boosting effect on the body. Adaptogens have been used in Ancient Chinese Medicine and Indian Ayurvedic Medicine for centuries.
To go a little deeper… We live in a fast-paced, high-stress and stimulating world, making it easy for the hard-working individual to turn to caffeine and refined sugar for their afternoon pick-me-up, but what isn't easy, is the crash that follows.
So visionaries, I ask you: if you work in an office, are a mama, or have a fast paced life… do you think you could benefit from this amazing beverage?
Raiz is the first adaptogenic superdrink company in Canada, and was developed by holistic nutritionist, Sofia. She founded the company after being inspired by the ancient herbs, roots and adaptogens that her grandma used to fuel her and help her stay energized. raiz offers healthy, clean and functional beverages that are low in caffeine and sugar, and are supercharged with only the best ingredients!
If you’ve EVER had ambitions to start a product-based business, you’re going to love this episode!
Sofia is driven, smart and has so much to offer aspiring & start up entrepreneurs.
This episode was SO much fun to record… you are going to love it.
We chat about..
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Raiz Pin.png
The advice she would give, based on her experience with Raiz, to anyone yearning to start a side hustle or product based business
How to put yourself in the room with people you want to be like and why it’s vital to your success
A piece of business advice that she’ll never forget, and puts into practice each time she has a meeting
How to test your idea on a sample market, before launching large scale
The 2 best marketing strategies she uses to build awareness and sell her product
The role that social media plays in building her brand
How she got the first few bottles of Raiz onto store shelves
& MORE
Connect with Raiz & with Sofia.
https://www.instagram.com/drinkraiz/
https://drinkraiz.com/store-locator
Before I share more about today’s episode, can we talk social media?
Story time...
7 years ago, I had just moved to Toronto 🌆
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I was studying Holistic Nutrition, and my roommate was studying Social Media Marketing. She was totally ahead of the times and was killin' it on Twitter, Facebook and all other forms of social media at the time.
I remember her telling me about this new app called "Instagram" (lol!) and I am pretty sure that my exact response was something like "ya I'm not into that, what would I use it for anyways?"
😳 OMG.
Fast forward to today, Instagram is THE source of almost ALL of my business leads!
I sell $1000.00 courses, and $2,500 coaching programs using social media as my *key tool* and I am certain my business would NOT be where it is today, without it!
That's not to say that I don't nourish my community in other ways, but I see social media as the 1 tool that I would REALLY miss if it were gone.
What about you? Are you a fan?
Let me ask you a couple of questions...
Do you feel like you could add in a social media strategy to refine your online efforts & build a brand?
Do you feel resistant to what it takes, to get started on social?
Are you putting your dreams on hold, because you're afraid to put yourself out there, online?
Do you want to grow an audience of like-minded people all around the world?
❌ [ CUE LIMITING BELIEFS & FEAR ] ❌
Here’s the good news…
With a low barrier to entry, social media is a tool that's available to EVERYONE at ANYTIME.
Maybe you're like me 7 years ago....You're hesitant / resistant!
Luckily I've included a MINDSET Module in VISIONARY Social Media, for you!
[ JOIN VISIONARY SOCIAL MEDIA AND SAVE 50% ]
Let me share a quick secret…
There are only 4 key pillars to rocking your success on social media. And, I've put them into a gorgeous 23-page workbook + set of 7 videos for you!
🎉 VISIONARY Social Media launches soon, and I want you inside 🎉
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LET’S GET TO KNOW EACH OTHER!
Hey, I'm Kelsey!
Business Coach, Podcast Host & Online Marketing Expert.
There’s nothing that I love more than getting to know my Visionary Life listeners, so please reach out and say hello anytime. I'd love to hear from you.
Here are some ways that we can stay in touch & get to know one another...
Let’s connect on INSTAGRAM
Head over to my WEBSITE
Join the next round of The VISIONARY METHOD 90-Day Business Growth Coaching
p.s. I have a gift for you!
If you need to craft your website, then you’ll want to download my free WEBSITE CHECKLIST that outlines everything you need to create a great website.