5 Types of Email Subject Lines That Will Boost Your Open Rates
Do you struggle to build an email list, interact with your subscribers, and raise email open rates?
These subject lines could be your solution.
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5 Types of Email Subject Lines That Will Boost Your Open Rates | Kelsey Reidl, Marketing Consultant
Are you an Online Business Owner who is struggling to grow an email list, connect with your subscribers and increase email open rates?
It’s vital to use effective subject lines that grab your readers’ attention. After all, even the most brilliantly crafted message won’t matter much if no one actually opens it!
Read that twice.
So many of the clients that work with me in my 1:1 Business & Marketing Coaching Program are spending 2-6 hours per week crafting well-written, research-backed, story-packed emails– but the truth is, if the subject line is no good then the content won’t even be read!
What a shame, right?
Today's blog is for entrepreneurs who are looking for practical strategies for creating compelling email subject lines that will persuade your readers to click into the rest of your email.
These copywriting tricks are easy to understand, and you can steal these templates right away and test them with your Email List!
I’ll go over 5 types of email subject lines that have been proven to help boost open rates across industries and business niches. If you have success with any particular subject line, don’t be afraid to reach out and let me know!
Email Subject Lines - Category # 1
The ‘Open Loop’
This type of email subject line is like a brain teaser, because it provokes curiosity on behalf of your subscriber. The only way for them to satiate their curiosity is to OPEN the email and read through until they have their answers!
Here are a few examples…
Instead of a Black Friday Discount, I am doing this…
My husband said ‘hey you should sell that’ and then I made $7,874 🤑
Want to know my Morning Routine, %FIRSTNAME%?
I get this question DAILY when it comes to growing on TikTok
I used to be SO ashamed of this 🙁
Email Subject Lines - Category # 2
The Random, So-Confusing, Yet Really Intriguing
This type of email subject line is effective because it makes very little sense, and is open to interpretation.
Why are Jewel and Joe Rogan in the same sentence?
Who’s obsessed with spiders - ew!?
There’s a lot of talk about Greek Yogurt and I’m going to crack it open to find the truth!
For this type of email subject line, the more random the better!
Can you pair 2 subjects together that don’t normally find themselves in the same sentence? If so, give it a shot!
It should be noted that your subject line SHOULD make sense as it leads into the content of the email, for congruency!
Here are a few examples…
Adventures, new websites, beer and smoothies..
Suddenly, we’re all confused about Greek Yogurt
Joe Rogan and Jewel taught me something
TikTok, Reverse Goal Setting and My Obsession with Spiders
What do Toilet Paper and Business have in common?
Email Subject Lines - Category # 3
Open Up To Get Your Answer!
This type of email subject line is similar to the Open Loop in that it provokes curiosity on behalf of your subscriber, but it’s more specific to something that your subscriber has already opted into or is keen to learn more about.
It’s less mysterious and more objective information.
Here are a few examples…
Open to find out:
What do your quiz results say about YOU as an entrepreneur?
Your results are INSIDE (ready to reveal them?)
Are you a 1 or a 10, %FIRSTNAME%
How long does the average person spend scrolling Instagram? Open to find out!
Revealed! The Top 10 Health Upgrades for New Moms!
Email Subject Lines - Category # 4
Let’s get personal, personal!
This type of email subject line expresses something about you, the writer of the email, and like many of our other categories - it provokes curiosity and allows the subscriber to get to know you better!
You might find that personal anecdotes, stories from your life, and the moments where you really crack your heart open tend to perform best with your email list!
That’s because this content is original to you, cannot be copied, and is less corporate than the average email! If you haven’t already experimented with personal content, here are some ideas.
Here are a few examples…
Personal:
Imposter syndrome got the best of me (a personal story)
I fired all of my teammates. And I feel awful…
2 feet of snow changed my Monday…
re: Our Conversation
re: Your Instagram Bio (& how to fix it)
I set a CRAZY goal for this month - and I’m scared to death
My divorce is teaching me to be a better Doctor. Here’s how…
Email Subject Lines - Category # 5
Aspirational
This type of email subject line inspires the reader and paints a picture of what’s possible.
Your subscribers are motivated, driven individuals and they love a success story and any anecdote that showcases what’s truly possible for them.
Here are a few examples…
She has 566,000 followers on IG for a reason (& you can too!)
The best parenting advice I ever received
From high school dropout to 7-figure entrepreneur
How to start a business as a Virtual Assistant (even with ZERO experience)
Her first paycheque was $17 (now they $10k)
I used to think it was impossible to lose weight, until I learned this.
That’s it!
Now you now have 5 of the most creative and effective email subject line strategies that will get more people to click into your emails. Be sure to test different variations of these strategies with your email list so you can see which one works the best for your niche.
Have fun experimenting, and remember to be concise and direct in the content of your emails so that once your emails get opened you are likely to get a Click Through or a Reply.
And if you need help getting started or optimizing your email list, I offer 1:1 Business & Marketing Coaching to motivated online business owners who are looking to get really good at marketing and who want to succeed through smart, effective marketing strategies.
Together, we'll craft emails and marketing campaigns that convert. Click here to learn more >>
And while I have your attention, thank YOU for taking time out of your busy day to read this blog and to trust that I have something valuable to share with you!
To learn more about how I can support your Business & Marketing Growth Goals, click here.
*p.s. If you tell me ‘the blog sent you’ I’ll share a special discount code with you for 15% off any coaching package.