212 How this Young Entrepreneur *Blew Past* $1M in Revenue with her Fitness Apparel Company
Tune into this weeks episode…
Today on the show I am sitting down with Selene Dior who founded a Canadian Fitness Apparel Company called Vitae Apparel.
In this episode, I'm chatting with Selene Dior, the young entrepreneur who created a million dollar fitness apparel company and she's sharing her secrets of success.
Selene is the founder of Vitae Apparel and she's on a mission to change the world with her athletic clothing line. She started the company at just 18 years old and a few short years later she blew past $1 million in revenue in a single calendar year.
Selene's story is proof that when it comes to entrepreneurship, age doesn't matter if you have ambition and can execute goals.
In this episode, we chat about…
What it was like starting a company at 18 and how her family reacted when she decided to drop out of school and pursue the business Full Time
Where the inspiration for the Brand originally came from
How she learned manufacturing and felt confident placing her first order for inventory
What the past 5 years of 100% year over year growth have looked like (this is incredible growth!!!)
The #1 marketing strategy that has continued to help Vitae Apparel grow their business
How she has been able to grow a team of over 20 employees and what her role in the company is today
And so much more!
Listen on Spotify, Apple Podcast, or YouTube
Let’s connect on Instagram or find out more about Private Business Coaching on my Website
Connect with Selene & With Vitae Apparel:
SOCIAL MEDIA HANDLES
https://www.instagram.com/missss.diorr/
https://www.instagram.com/vitaeapparel/
Click the image below to tune in to this weeks episode 🎙️
Image from https://drinkrally.ca/
Here’s a sneak peak at my prep notes for the show…
Let’s rewind…
5 years ago!
It all started off as an idea - when did the idea hit?
What were some of the first few steps you took in order to bring the idea to life?
What were some of your early success
Did you have any idea where the business would go from there? Was there a master plan?
Did you have any prior knowledge of how to run a business? Where did you turn to when you had questions or needed mentorship
Did you have a why or a vision?- the reason I always want to improve, learn, and design better fitting apparel - something that you guys truly love, something that makes you feel like you can conquer the world, something that makes you feel powerful, confident, and to always strive to be the best version of yourself. [continued…]
How long did it take from idea until you made your first sale?
Vitae Apparel, today…
You have a ‘shop by influencer’ category - can you explain how that type of promotion works for you
Your team - in 2021 you had an amazing team to 20 women
2021, what a year!! One of the hardest years overcoming challenges but also experiencing the most growth for both personal and business ✨ and I wouldn’t trade it for anything.
Business Tips:
Who do you go to for advice
For someone listening who is also looking to start an apparel business, do you have any tips or key lessons learned that you would share?