217 Leaving Corporate to Launch a Social Media Agency | Ingrid Deon
Tune into this weeks episode…
Today on the show I am sitting down with Ingrid Deon.
Ingrid is a social media expert and founder of word-craft, a digital agency located in Canada. Her company works with national brands such as Nestle, Kraft Dinner and Manulife Bank, as well as smaller sized companies.
We talk about how she got into social media with no prior experience, how she stays on top of social trends and tips for establishing boundaries with time spent on social media.
We also touch on…
Her specialty in organic social media strategy
Content creation tips
How to boost engagement
How she got into social media and eventually started an agency, with no prior experience
How she stays on top of constantly evolving social media trends
The power of word of mouth marketing
Establishing boundaries with time spent on social
Reactive engagement vs. active
& MORE!
Connect with Ingrid and with Word Craft.
Listen on Spotify, Apple Podcast, or YouTube
Let’s connect on Instagram or find out more about Private Business & Marketing Coaching on my Website
Click the image below to tune in to this weeks episode 🎙️
Image from https://drinkrally.ca/
Here’s a sneak peak at my prep notes for the show…
Key Questions:
You haven’t always worked as a social media expert - I know Single mom, working in a museum, not making a lot of money - take us back to that time and describe what your life was like at that point, to give us a jumping off point
When did you first dip your toes into the world of social media
How did you learn the ins and outs
In fact, I remember saying, “I never want to run my own business.” But running my own business has been one of the most rewarding experiences of my life.
How did you find your first client / build out your first packages?
Word-Craft
What is Word Craft
What types of clients do you work with
What makes Word Craft Unique? How did you know what would set you apart from other agencies?
Where are you at today in terms of team, and workload
Social Media Specific
What’s your personal relationship with Social Media like?
Why is social media a vital part of a small business marketing strategy?
How to plan your social media content - for someone who’s just posting sporadically for their business, what goes into planning
Right now it seems like so many posts are crickets - no comments, no likes - what are some tactics for increasing engagement on social media
How to run a winning contest on social media.
Which platforms are you finding a lot of success with right now? Get some specifics as to how to create on that platform.
Is there an underutilized feature on Instagram and if so, what is it