Kelsey Reidl

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228 Become the BEST in your Industry & Stand Out from your Competitors w/ April Dunford

Today we’re sitting down with April Dunford who is a Globally Recognized Leader In Positioning.

Tune in…

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What is Business Positioning Statement? (& How to Write Yours!)

Everyday, people choose to spend money with your business for a REASON.


Do you know what that reason is?


Are you clear on that thing that sets you apart from your competitors?


My guess is that many of you listening are thinking, well I kinda know… I think… I could figure it out.


But without clear positioning right now, you are leaving money on the table while your customers choose to work with a competitor, because they don’t know what sets you apart.

Let’s not let that happen any longer.


April Dunford is a globally recognized leader in positioning and she has a deep curiosity about what makes the difference between a winning product and a loser.


And she’s here today to share exactly how we can ALL become winners, through proper positioning.


Be sure to grab a copy of April’s book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It anywhere books are sold and head to https://www.aprildunford.com/ for all her work.

We talk about:

  • Why positioning is so important for growing your business

  • The 5 components of effective position

  • The 10 step process to writing your positioning statement and how to use it

  • The most important parts of your statement and specific tips on how to write it

  • Why niching down is actually doing to help you reach MORE people

  • How she determined and packaged up her unique methodology

  • April's favourite marketing books (they are must-reads!)

Mentioned in the show:

  • IBM

  • UofT

  • U Waterloo

  • Jobs to be done interview

  • Clayton christiansen

  • Product line growth

  • The original book on positioning - Positioning: The Battle for Your Mind. Book by Al Ries and Jack Trout

  • The challenger sale

April Dunford’s 5 Components of Effective Positioning:

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To connect with April:

https://www.instagram.com/aprildunford/

Get exclusive access to our free book ⤵️

"10 Small Business Marketing Tips from The Greatest Entrepreneurs & Marketing Experts"

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get a copy!