204 How to Work Smarter & Scale Your Business | Yuri Elkaim
Tune into my episode with Yuri Elkaim
Today I am sitting down with Yuri Elkaim, Founder of Healthpreneur Group.
This week on the podcast I am sitting down with Yuri Elkaim, a health expert, NYT best selling author, and founder of Healthpreneur.
Yuri has a ton of experience in the Online Marketing Space and today, he helps Health & Fitness Professionals Who Want to Scale Their Coaching Business Online - Faster and without The Grind.
In this episode Yuri is sharing more about how his journey in the health and wellness industry began, why he decided to sell his original business, and how he approaches business and strategic growth in his own business and in the businesses of his clients, today!
We’re chatting about…
How he went from poverty line income to the successful business he has today
Why he believes content creation is one of the most expensive and slow ways to grow a business
The problem with the term Passive Income
Why every entrepreneur needs to get out to conferences and masterminds
The importance of scale and how to do it it
& so much more
You can learn more about Yuri and Healthpreneur at…
Website: https://healthpreneurgroup.com/
Instagram: https://www.instagram.com/healthpreneur/
Youtube:https://www.youtube.com/c/Healthpreneur
Click the image below to tune in to this weeks episode 🎙️
Image from https://drinkrally.ca/
Here’s a sneak peak at my prep notes for the show…
Intro:
When I was studying Nutrition 8 years ago, I think you were in my ears - did you have a podcast back then?
Take us back to the origins: why did you begin your journey in the Health and Wellness Space? Did it begin with your days as a pro athlete?
You had a company where you were seeing 100’s of clients, selling products, writing books etc. You described the business as majorly complex.
First time you productized your service- workouts on tape
Eventually, you decided to Move away from low impact low touch low price to high impact, high touch, high relationship, high price
There’s been quite an evolution from there - now you run Healthpreneur where you Help Health & Fitness Professionals Who Want to Scale Their Coaching Business Online - Faster and without The Grind.
Why did you pivot into this space? What do health coaches need this information?
Why do most health coaching businesses plateau after a few years? What are some common mistakes you see?
Scaling:
Define scaling - we hear that word all of the time, but how do you define scaling a business
Who is ready to scale and what needs to be in place before scaling happens
You say that…. Why Social Media Can Actually Be One of The Most Expensive Ways to Grow A Business Online For Small Business Owners
Business & Entrepreneurship:
What have been some of the most rewarding parts of running your online business
What’s something that most people don’t realize about running an online business
It looks like you did In Person Events at one time - what purpose did they serve in your business
What’s working now in terms of growing your audience
I want to chat about “The core 10 principles that you have identified as being common threads among the most successful health business”
You are responsible for your business - not a consultant, not an agency. My word of the year is ownership and it’s something I am very adamant about practicing. Have you always had a mentality of ownership over your own career?
Business Growth Always Follows Personal Growth - do you have an example of this that you can share, from your own life?
Your Success Is Determined By Your Systems - The big shift most health pros have to make, if they want to escape seeing clients all day long, is the decision to become a business owner, instead of a self-employed technician. Can you explain the difference between a business owner and a self employed person
If It’s All In Your Head, Your Business Is Dead - you encourage coaches to extract your intellectual property, your knowledge, and your vision into training, frameworks, and systems that can be easily understood and replicated by others.