107 truLOCAL Founder Marc LaFleur on Selling Meat Online, Elevating the Customer Experience & Going 'All In' on your Business
NEW PODCAST EPISODE!
Marc LaFleur, Founder of truLOCAL
🎉 GET YOUR MEAT & FISH🥩 SHIPPED STRAIGHT TO YOUR DOOR 📦
The hand written notes, unsurpassed customer service, the unforgettable brand experience -- all of these factors and more set truLOCAL into a league of their own.
When I teach the concept of understanding your businesses Unique Differentiating Factors, or more simply put, the things that make your brand STAND OUT, these are what I’m talking about.
truLOCAL is more than just a box of (delicious) meat. It's the community they’ve built, the producers that they work with, the members of their team, and the journey in launching and scaling this epic business - that has truly set them apart.
As a long time customer of truLOCAL, I could not be more thrilled to share this episode with you. My experience with the brand has been nothing short of exceptional, and speaking to co-founder Marc for the first time was no different.
Marc drops some amazing wisdom in this episode that I can’t wait for you to hear. We chat about...
Why he left his 6-figure "corporate" career to dive into the world of entrepreneurship
Their experience on CBC’s Dragon’s Den
The roller coaster of challenges that Marc and his co-founder Greg faced in the early days
How truLOCAL got their first few sales & began building a tribe of Brand Evangelists
Deciding on a name (did truLOCAL come easy to them!?)
Marc's advice for new entrepreneurs that are hung up on Naming Their Business (he shares his tips)
How they’re navigating the Collective Global Experience of COVID-19 (& why he’s super grateful for this time period)
If you’re interested, truLOCAL can connect you to high-end, locally-sourced meat products - delivered right to your doorstep across Ontario, Alberta, and British Columbia.
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Shop for clean, locally sourced meat products online and make fewer trips to the grocery store. Customize your box with all of your favourite local meat and fish. Whether it’s 100% grass-fed and finished beef, wild-caught salmon, or boneless skinless chicken breasts, we’ve got you covered! Have it all delivered right to your door.
Simply click this link to sign up for your first customizable box (https://trulocal.ca/)
CONNECT WITH TRULOCAL
https://www.instagram.com/trulocal/
THANKS TO OUR SHOW SPONSORS
Healthy Planet Canada
With the best prices, the largest selection, and brands you won’t find anywhere else.. Healthy Planet is a shopping experience that I can stand behind & it has been my #1 choice for natural goods for 5+ years now, but especially in this wild time we’re living in.
If you need to stock your fridge & cupboards for the week ahead.
https://www.healthyplanetcanada.com/
CONNECT WITH KELSEY
p.s. Why do it alone, when we can build your business together?
The Visionary Method™ is perfect for you if...
You're feeling "stuck" but haven't been able to figure out your next step
You know you're made for more (& you're ready for more) but you have no idea where to start
You are ready to learn, grow & bring your online course, group program or other business idea to life
You are craving more freedom in all aspects of your life
You want to build an income stream that utilizes your strengths & skills
You want to turn your idea into a full-time business that has unlimited growth potential
You want to make more money doing something you truly care about