095 How They Launched a Female-Focused Sports Media Company called The GIST
Imagine one night you’re hanging with 2 of your BFF’s, sharing a bottle of wine (or 2 or 3)… and all of the sudden in your drunken conversation, you get a genius idea!
You open up a fresh Google Doc… you write everything that the 3 of you are saying down… you feel like you’ve really hit the nail on the head with this idea!
HOW HAS NOBODY THOUGHT OF THIS YET? THIS WILL BE THE NEXT MILLION DOLLAR IDEA!
Then you head to bed.
Upon waking the next morning (with a slight hangover!) you wondering, “was it all a dream… was it really a good idea, like we thought?”
The GIST is a women-owned and operated media brand that's leveling the playing field in sport.
Whether it be through their newsletters, podcasts or social posts - The GIST is all about providing you with fresh perspectives in sports, without the overwhelm.
I’m married to a sports fan, so I’ve always been looking for a solution to get THE GIST of what’s going on in the Sports World and THIS IS IT!
The GIST has grown their community to millions of subscribers and they’ve worked with partners like Forbes, Business Insider and so many more.
Listen on Spotify, Apple Podcast, or YouTube
Access the transcript for this episode:
Tune into this episode with The Gist Co-Founder, Ellen Hyslop.
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Mentioned in our Episode:
Canadian Instagram: https://www.instagram.com/thegistca/
USA Instagram: https://www.instagram.com/thegistusa/