202 How she grew 100k email subscribers in 6 months | Annalea Krebs, Founder of Social Nature
Annalea Krebs, Founder of Social Nature
Founder & CEO at Social Nature which is a natural product discovery platform with 750k members.
I have a really fun episode for you today with the founder of Social Nature, Annalea Krebs.
She is a purpose-driven entrepreneur that loves promoting good stuff, not junk.
Annalea sold her first eco-friendly online marketplace at age 30 and then in 2015 launched Social Nature, a product discovery and trial platform in the better-for-you CPG space, with over 750k community members.
In today’s conversation, Annalea opens up about…
Her first 2 business ideas and what she learned from them, as well as why she pivoted
Why it’s so important to ASK your customers what they would pay for
The one character trait she believes is core to her entrepreneurial spirit
How social nature grew to 100k email subscribers in less than 1 year, and to almost 1 million subscribers today
The power of community marketing in growing the brand
& where the business is at today
I think you’re going to love this episode with Annalea.
You can learn more about Annalea by finding her on LinkedIn, or you can connect with social nature https://www.socialnature.com/.
And don’t forget to download their e-book about Online To Offline Marketing: https://www.socialnature.com/marketing/complete-guide-online-offline-marketing-ebook/
TAKE US BACK:
What did the years following high school look like for you - what did you go to school for and what did your path look like, in the following years?
Did you always know you wanted to start your own business?
What were some of the major lessons learned from your first 2 businesses? Looking back, is there anything you would have changed?
When did the idea for Social Nature hit?
SOCIAL NATURE:
Tell us more about Social Nature: what is the mission, who do you help, and what makes it a unique business?
What were some of the first steps you took to bring Social Nature to life?
Did you have any early validation that made you believe that this could work?
WHERE YOU ARE TODAY:
Tell us about where Social Nature is today as a brand
Do you have a vision for the future of the company?
What’s been one of the most exciting and memorable milestones that you’ve reached?
What’s been most challenging about growing the business?
ENTREPRENEURSHIP:
You call yourself a “purpose driven entrepreneur”
What does this mean to you
For someone who hasn’t considered finding a deeper vision or purpose along their entrepreneurial journey, where should they begin?
What’s one character trait or skill-set you would tell our aspiring entrepreneurs to focus on building or learning? Maybe something you wish that you had learned earlier?
Have you implemented any new tools or systems lately to help you leverage your time?
Do you have any daily routines or rituals that keep you sane?
What’s one thing you’re geeking out on or learning more about, right now?
Click the image below to tune in to this weeks episode 🎙️
Image from https://drinkrally.ca/