331 She Turned Celiac Disease & Being Sober-Curious Into A Business (The Story Of JÜJ Digestive Bitters )
In today's episode, I sit down with Functional Gut Health Dietitian, Breathwork Teacher and Founder of JUJ Bitters Meg Gerber.
JUJ was a product born out of Meg's journey with celiac disease and passion for next-level wellness.
Meg is an absolutle powerhouse as a Dietitian and as an Entrepreneur. Her vision is so strong and she truly practices what she preaches.
Meg is a wealth of knowledge and in this episode she shares the personal and professional milestones that led to the creation of Juj Bitters, a unique product aimed at supporting digestive health and offering a refreshing twist to mocktails.
Meg is also a Cookbook Author, a retreat-facilitator and the founder of The Nourished Membership.
Topics covered in this episode of Visionary Life with Meg Gerber include:
Introduction to Meg Gerber and JUJ Bitters
Her story of being diagnosed with celiac disease and how that led her to the idea of starting a Digestive Health Company
Benefits of using bitters for digestive health and in crafting delicious mocktails
The exploration of holistic practices like breath work and meditation to address health issues
How these bitters can support those with Sober Curiosity and cultivating a Mindful Relationship with Alcohol (Meg shares her personal journey of reducing alcohol consumption and embracing a mindful lifestyle)
The journey of Product Development (along with the challenges!) + How they had to go about doing Extensive testing for gluten safety to meet FDA regulations and celiac accredited programs' standards
Episode Time Stamps:
[00:00] Launching a product-based business - this highs and lows, and true challenges associated with launching a product business!
[04:43] Alcohol's impact on business and life + tips for those who are sober curious
[09:54] Meg's struggles with celiac disease and autoimmune challenges + her journey of healing through gluten-free diet, bitters, holistic medicine, breathwork, and nervous system regulation
[24:47] How they decided on branding + finding a great designer to bring their brand vision to life and ensure the brand aesthetics were A+
[36:00] Launching the business without compromising values and vision - and ensuring the HIGHEST quality standards!
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Mentioned on the Episode:
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