Peter Neal | How to Start an Iconic Canadian Food Brand
Peter Neal
Founder of Neal Bros, Business Partner With His Brother Chris, and Master Crouton Maker!
Today, I’m sitting down with Peter Neal who co-founded a Food Brand and Distribution Company with his brother Chris in their Mom’s Kitchen— over 30 years ago!
Today on the show, I’m sitting down with a Canadian Food Legend, Peter Neal.
Peter Neal is one half of the brotherly duo behind Neal Brothers Foods.
You’ve probably indulged in their epic Corn Tortilla Chips dipped in salsa, or their insanely tasty pasta sauces… but did you know that this well known Canadian Food Brand and Distribution Company started as 2 brothers making croutons out of their parents kitchen?
Yepp, it’s true.
Over 33 years ago, Neal Brothers began as a simple startup and today it has grown into something SO MUCH MORE.
Peter has been on my “dream interview” list for many years, partially because I am the biggest fan of their blue corn and flax chips and I thought they should know who I am, but in all seriousness I have many friends who know the Neal Brothers personally and they have nothing but AMAZING things to say about them.
If you’re a budding business owner, you’re going to love learning from Peter about what it really takes to build a brand with longevity.
In this episode we chat about…
The moment he knew he was a natural born salesman
Why having belief in yourself and in your products is so important
What some of the early successes were in the Neal Bro’s journey, that gave them hope
The role of curiosity and asking questions, when you don’t have all the answers
And some of the tips and lessons learned after 33 years of business!