Doone Roisin | How she launched the Female Startup Club
Doone Roisin on the topic of How to Launch a Business, Building True Community & Podcasting Tips
Today, I’m sitting down with Doone Roisin.
This week on the Visionary Life Podcast I’m sitting down with Doone Roisin, who is the founder of Female Startup Club which is a podcast that shares wisdom directly from the world’s most exciting female founders!
In addition to hosting the FSC podcast, Doone is also a digital marketing expert having worked for global brands such as Snapchat, IMG, and The Iconic — Australia’s largest online retailer.
Doone is also your "hype girl" for all things business and entrepreneurship (aka She Is Awesome!)
I reached out to her blindly through an email, and we’ve been able to start forming a lovely friendship ever since.
In this episode we chat about... 👇 👇
Her first business of launching a Direct To Consumer Jewelry Brand
Why she founded Female Startup Club
Some of the success tips she has for Aspiring Podcasters and for Growing Your Reach
The most important decision you’ll make when you start a Business or Podcast
The vision that she has for Female Startup Club, and where it's going
And more!
You can connect with Doone on her Personal Instagram or at Female Startup Club.
I think you’re going to really love this conversation with Doone, so let’s dive right in!
Click the image below to tune in to this weeks episode 🎙️
Want to take a peek at my “Prep Notes” for the show? 👇
These are totally unedited, and give you an idea of what I do to get ready for the interview.
Let’s zoom the lens back...
You spent your career working as a Digital Marketing Expert for brands like Snapchat and The Iconic
How did you find yourself in the Digital Marketing Industry
What were some of your key learnings from your years working in this space?
You also launched your own company, a direct-to-consumer jewelry brand called Kincs
Can you share why you started a D2C brand?
What were some of the highlights of building the brand?
What were some of the challenges of having a product-based business?
Founding Female Start Up Club
While reading a Tim Ferriss Book, you got the idea to launch FSC
Can you take us back to that moment and share what was going through your head?
Were you clear on the vision right away?
What were some of the first steps that you took to bring the idea for FSC to life?
Who is FSC for and what do you currently offer?
What’s the vision for the future of FSC?
What’s been the best part about starting FSC?
You’ve recorded 160 episodes in approx 1 year: why did you decide to create so much content before launching a paid product?
You recently went through a rebrand-- what inspired the refreshed look?
Launching a Podcast
Your podcast started with a humble beginning, recording with a simple microphone in a friend's closet. What advice do you have for our listeners who want to start a podcast, but feel overwhelmed when it comes to getting it going?
What advice do you have for someone looking to grow their audience & increase downloads?
You’ve chatted with 160 female entrepreneurs! How do you find your guests?
Where you are today…
Are there any routines or rituals that help you to perform at such a high level?
You’re passionate about the power of 1% improvements, day after day, that compound - what are some of the next 1% incremental changes you’re looking to make to FSC to make it better?
What was one of the most recent investments you made in your business that was well worth the money?
Let’s recap 3 visionary takeaways from this episode…
Start simple, and then rebrand later.
It’s easy to get caught up in thinking that you need the perfect branding and most amazing Instagram or Website Aesthetic when you first launch your Online Business, but the truth is that it doesn’t have to be perfect right away!
Start with D.I.Y. Branding and then wait until you hit an exciting milestone (like 100 episodes or 100,000 downloads) to invest in your dream branding.
Become MORE of who you are inside of your brand - even if that means being Sparkly, Maximalist, Glittery and Bold - I love that Doone gives us permission to think about our style and our dream aesthetic, and make that our brand! This is further proof that you can be MORE of yourself as your grow your brand.
The most important decision you’ll make when starting your podcast or your brand is choosing a simple name! Doone chose a Searchable Keyword as the name of her podcast, and that is how most of the listeners find out about the show. Another important decision is to feature guests, so you can leverage their audience to reach new people.
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Watch our Interview on YouTube!
Connect with Doone:
You can connect with Doone on her Personal Instagram or at Female Startup Club.
https://www.femalestartupclub.com/
People & things that were also mentioned in this show…
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