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I remember attending one of my first free Online Webinars back in 2013 when they were still a fairly new and innovative online marketing strategy.

There were very few online business owners leveraging them as a 'list building strategy' at the time, and I remember tuning into the massive potential of teaching this type of digital workshop.

My interest was certainly piqued as to how I could incorporate webinars & digital trainings into my own Marketing Funnel, as a coach that connected with clients both in person and online!

For context, back in 2013 I was running an Online Holistic Nutrition Practice (I graduated from The Canadian School of Natural Nutrition!) at the time and in preparing for a 30 Day Detox Program that I was launching. I couldn't help but think that teaching a webinar would be an amazing conversion strategy (and it was!)

So, I studied what others were doing on their webinars and started to take notes!

I paid attention to things like:

• How long their presentations were

• What their opening slides were

• How much interaction they had

• What their slides looked like (branding)

• The way they positioned themselves as an expert

• How they immediately made you feel like you were in the right place

• The way they structured to body / content of the webinar

• How they smoothly transitioned into selling at the end of their presentation

• How they used time-sensitive bonuses and offers to encourage the decision

I learned a lot by watching everyone else host these webinars, but honestly I learned even more about how to host an engaging webinar by hosting my own.

The best learning is through experience!

Now, it's been over 10 years of testing various formats of webinars and masterclasses - and I have landed on a format that will knock your attendees socks off (& get them to open their wallets!)

And today, I'm sharing it all - free!

Here is my exact slide by slide template for how to structure your webinar. Just add your own anecdotes, branding and personality.

Som, if you are tired of giving lackluster presentations that result in low engagement and minimal success converting clients - you’re in the right place!

Follow this slide template closely, or go rogue and use it to inspire you but do your own magic as you create the content!

Slide #1, 2 and 3

• Title Slide

  • Name of presentation

  • Tagline

  • Instagram Handle or Website

• Engaging Question / Ice Breaker

  • Gets attendees familiar with the chat box right away

  • Something related to your attendees interests (ex: a personal trainer might ask ‘what is your favourite way to move your body, or if you want something generic ‘tell me where you’re from or what you ate for breakfast’)

• Establish Authority / Expertise

  • Share why you’re the right person to trust on this topic

  • Photo of you

  • Some of your professional and personal accomplishments

  • Perhaps a sneak peak at your mission

  • Ex: Hey, I’m Kelsey Reidl.
    

    • Host of Top Canadian Business Podcasts, Visionary Life (200+ interviews with successful entrepreneurs like Brian Scudamore, Chris Guillemet, etc)
      

    • Marketing Consultant with a special interest in the fields of Experiential Marketing, SEO, Social Media / Content Marketing & Brand Differentiation
      

    • Clients have include Google, Bumble, SalesForce, Staples, Garden of Life, Vega, Loblaw’s & 200+ small/medium businesses

Slide #4

• Ask them to turn off distractions to get the most out of this webinar

  • This is a pattern interrupt

  • Most people have their cellphones beside them, and you are smart to ask them to turn on their camera, turn off distraction, and other tips for getting the most out of the 40 minutes they put aside

  • Give them some compelling reasons to stay until the end (share a teaser of the info to come!)

Slide #5

• Reassure them that they’re in the right place

  • "‘I have a feeling you showed up to watch this webinar because….

    • List 5 reasons that reaffirm why they came (ex: You’ve been struggling with your weight ever since you hit perimenopause, you feel like your energy has disappeared over the past few years even though you haven’t changed your diet, sleep or exercise, etc.)

Slide #5

• Reassure them that you get it, and that you have answers

  • ‘I’m glad you came because my mission is to solve all the problems from Slide 5’

Slide #6

• Audience Engagement

  • Can I ask you a question?

  • If nothing changes in the next 5 years, will you still be happy?

  • What if 10 years from now, you’re on the same path?

  • Goal is to paint a picture that ‘winter is coming’ and to show them why it’s not good to stay stuck in this pattern

Slide #7

• Address their fears, doubts, and limiting beliefs when it comes to making these changes

  • At this point, they know they want to change

  • BUT, the voice in their head is already creeping in and telling them it’s too hard to make a change

  • Help them realize they are NOT too late

Slide #8

• Re-iterate why NOW more than ever, it’s possible to make this change

  • Especially with YOUR expertise, experience and knowledge

  • Showcase why you’re trustworthy

Slide #9

• Share the agenda for the remaining time together

Slide #10

• Share a bit about your personal story

  • We don’t need to lead with the personal story before slide 10, because this training isn’t about YOU (it’s about THEM)

  • But, you have a compelling story - so now is the time to share it!

*Good stories typically have the following 6 identifiable features (from the book Sell with a Story by Paul Smith). In this sample Visionary Seed Story , we will use the example of Starting an Instagram Growth Agency.

The Stage 

• Set the scene by sharing a time, place and main character in order to give context. 

• The stage should also include Authority & Authenticity, sprinkled throughout the story. (Be relatable while explaining why you are speaking on the topics.) 

The Spark

• What was your moment of realization OR revelation OR wake-up call? AKA Change career path, life choice, have children, move to France 

• What's your spark? What people or events changed everything for you? 

The Journey 

• Explain how that realization led you to transform and evolve. 

• What happened after the spark? 

Main Obstacle 

• On your journey, there should be a Main Obstacle / Pain Point that you were facing, which you overcame. 

The Happy Ending 

• Where are you today and what is the new mission you have ? 

• How is your story relevant to the reader's situation?

Slide #11

• Now that you know my story, you know that you can do this without…

  • Summarize the things you avoided or didn’t need to rely on or don’t use anymore that knock out a few barriers for them!

Slide #12

• As long as you have…

  • List 5 things that they already possess that will help them be successful!

Slide #13

• Here’s PROOF that it’s possible

  • Share a slide with a short testimonial or case study of someone relatable who has had success

Slide #14

• Summarize the key takeaways from the above case study

Slide #15 - Get Into The Content

• The main content is based around ‘5 shifts to be aware of to make the change’

  • These 5 shifts are NOT NEW, but they work because they’re time-honoured

  • This is juicy info, so give your full attention to each one

  • This is where you deliver the bulk of your content

Slide #16

• Shift # 1 - What is it?

  • Shock them with data, statistics or an alarming reality (ex: 90% of independent restaurants aren’t profitable for at least 15 years)

  • Show them why this is terrible and that this doesn’t have to be the normal

  • Share the solution or how to avoid this / what shift they need to make

  • Give them an actionable takeaway

Slide #17

• Shift # 2 - What is it?

  • Shock them with data, statistics or an alarming reality (ex: 90% of independent restaurants aren’t profitable for at least 15 years)

  • Show them why this is terrible and that this doesn’t have to be the normal

  • Share the solution or how to avoid this / what shift they need to make

  • Give them an actionable takeaway

Slide #18

• Shift # 3 - What is it?

  • Shock them with data, statistics or an alarming reality (ex: 90% of independent restaurants aren’t profitable for at least 15 years)

  • Show them why this is terrible and that this doesn’t have to be the normal

  • Share the solution or how to avoid this / what shift they need to make

  • Give them an actionable takeaway

Slide #19

• Shift # 4 - What is it?

  • Shock them with data, statistics or an alarming reality (ex: 90% of independent restaurants aren’t profitable for at least 15 years)

  • Show them why this is terrible and that this doesn’t have to be the normal

  • Share the solution or how to avoid this / what shift they need to make

  • Give them an actionable takeaway

Slide #20

• Shift # 5 - What is it?

  • Shock them with data, statistics or an alarming reality (ex: 90% of independent restaurants aren’t profitable for at least 15 years)

  • Show them why this is terrible and that this doesn’t have to be the normal

  • Share the solution or how to avoid this / what shift they need to make

  • Give them an actionable takeaway

Slide #21

• An optional place for additional shifts + bonus content

Slide #22

• There you have it… The 5 Must-Know Know Shifts

Slide #23

• And it’s 100% possible for you to make ALL them

Slide #24

• To re-iterate, here’s what I know to be true...

  • Write out 3-5 I believe statements to summarize the shifts and how they are possible for the attendee

  • If you believe this too… you’re my kind of person!

Slide #25

• Give them some simple steps to follow to make progress right away

Slide #26

• Want to fast track your success?

  • Work with someone who’s been there?

  • Download rapid success codes?

  • Stop struggling once and for all?

Slide #27

• Present your offer and how you make it easy, efficient and affordable

Slide #28

• Don’t buy it yet!

  • Just for watching this webinar, I’m offering some insane bonuses

  • Time limited offer or freebie for being here

  • Just comment ‘ME’ in the chat if you want it!

Slide #29

• Additional spot to add a time limited bonus to your offer

Slide #30

• Share a Case Study or Testimonial to reiterate how powerful this offer and these bonuses are

Slide #31

• Communicate that this is Time Limited, and what the next steps are…

  • Purchase within 48 hours to get the bonus

  • Book a 1:1 call or fill in application before midnight

  • Use the promo code to save 25%

Slide #32

• Q&A

Was this helpful? Will you test it out?

Now it's time to commit to hosting your webinar before you get wrapped up in complexity.

As someone who has spent years perfecting the art of crafting captivating presentations, I am excited that you have my slide-by-slide blueprint for achieving both engagement and profit through your online trainings and webinars.

Whether you're already a seasoned presenter or just starting out, this tried and tested method will completely simplify how you approach your next presentation, webinar or masterclass.

Get ready to take your webinar skills to the next level.

p.s.

Are you looking for further motivation to get your Webinar scheduled?

A) Decide on your Webinar Topic (don't think, just blurt out the first thing on your mind!)

• What do you know lots about that most people don't? 

• What is it that you love talking about, that could be distilled into a ~60 min workshop? 

• What would you feel comfortable speaking about, because of your direct life experience? 

• What topic would get people interested in your offer?

B) Choose your date and time (Weekday Evenings Work Great!)

• Next, choose a dream date for this webinar! Even if you have no idea where to host it, I want you to select a day that would make sense to host it. 

• Make sure to think about who might attend & what time slots work for them (ex. If it's a Nutrition Workshop for CEO's, then don't make it at 9am on a Monday when they're busy at work) 

C) Who will you invite?

Some ideas for where to find groups of people to invite:

• People in your phone

• Personal email database

• Business email database

• Personal Instagram

• LinkedIn

• Your Part Time / FT Job

• TikTok

• Facebook / Instagram

• Clubs You’re Part Of

• Posters @ Community Centers and Coffee Shops

• Co-Marketing / Asking Others To Help Promote

Send me a message on Instagram when you declare your goal, so that I can cheer you on!

And remember, even though I've been in the webinar game for years I still get a little nervous and am uncertain when I put myself out there.

I truly do know firsthand the struggles of getting visible, sharing your heart online, and pouring SO much effort into a webinar that captures your audience's attention and actually converts them into loyal customers.

My hope is that by sharing my proven webinar template - you can go on to generate thousands of dollars in sales. Good luck, visionary