How to Grow your Coaching Business by Improving your Content with Artificial Intelligence
How to Grow your Business by Improving your Content with Artificial Intelligence | The Visionary Method
Let me be completely honest with you…
6 months ago, I had absolutely no knowledge (and zero interest!) in Artificial Intelligence Copywriting.
That was until I attended Ad World (one of the biggest Online Marketing Conferences out there) and listened to world famous marketer Seth Godin speak about an incredible program that he predicts will change the way Online Marketing is done.
That program is called Jasper.ai
From that moment, I was ALL IN.
As an Online Marketing and Business Coach who has now helped 250+ entrepreneurs create marketing plans to generate leads and increase revenue, I am always looking for new ways and strategies to simplify the process of growth, while also maximizing effectiveness.
So naturally, I had to learn everything I could about this life-changing program called Jasper A.I. Copywriting.
After using it for several months, it has easily become the most useful tool in my marketing practice and in my own business.
Jasper is an Artificial Intelligence platform trained to generate original creative content in seconds.
It can take your written content and optimize it, while also taking your ideas and creating something new from scratch.
And it can vastly change your life and business, as it has mine!
I have been spending a great deal of time with Jasper since I was introduced to the tool, which is why I am so excited to share with you how this tool can help grow your business by making your life simpler.
This tool could be for you if you’ve been experiencing the following on a consistent basis:
Thinking to yourself, “I’m just not great at writing”
Constantly finding yourself with writer’s block
Needing to create more content in less time
Wanting to improve your writing easily
Jasper can write blog articles, social media posts, Facebook advertisements, YouTube video titles and descriptions, website content and so much more with the details you input into it.
All while helping you generate leads, increase revenue and do more of what you love with your time.
I believe Jasper can help anyone who is looking to improve their content and help their business. With over 50 templates and proven marketing frameworks available, you can pretty much use it for any of your copywriting needs.
Who is Jasper perfect for:
Small and large businesses
Entrepreneurs
Content creators
Marketers or Freelancers
Everyday people, essentially anyone who has a product, blog, Instagram, podcast, email list, etc.
Whether you are a new business owner or an experienced copywriter, there is something for literally everyone.
It can create product descriptions for your website, produce Facebook or Google ads, and even help you brainstorm blog post topic ideas.
Not only will Jasper help you to eliminate writer’s block,, it will also help you publish content faster (giving you more time freedom) and generate more revenue through your content.
There is definite value in this investment for your business, let me tell you some of the benefits I’ve encountered so far using Jasper .
Simplicity
Jasper is a streamlined platform with great easy to follow training videos and an even easier to use interface. It will even teach you how to create one month of content (for multiple platforms) within 1 hour!
Quality
Not everyone is trained in copywriting nor can everyone afford to hire a trained copywriter – this solves both those problems. Jasper will help you to generate enhanced sales copy so that you can boost your online conversions at a fraction of the price.
Quantity
I often tell my clients that they don’t need to post content on every single social media platform to help eliminate stress and prevent burnout. However, some businesses and entrepreneurs need a lot of content produced on a regular basis. Jasper will help you pump out loads of content, quickly.
Ideation
Now I would love to show you how incorporating some of the different tools Jasper has to offer can develop your business by improving your Marketing Strategy.
How to Grow your Business by Improving your Content with Artificial Intelligence
1. Batch Your Content
Like I mentioned earlier, it’s possible to plan and write out your content for the entire month in just one hour. And on top of that, you can stretch and repurpose your content through multiple social media accounts. Total game changer!
One of my favourite ways Jasper helps me batch my content is by giving me a list of Blog Post Topic Ideas that will engage readers while also ranking well on Google.
Here are some examples of blog ideas Jasper will give if you were to tell him that you are; a local health food store that stocks high quality supplements for pre and post workout. We also have staff who know exactly which products to recommend so that you can reach your fitness goals fast.
7 Supplements to Increase Your Athletic Performance
5 Toning Exercises for Beginners
Supplements You Should Always Have at Home
From these 3 Blog posts, you can then create 3 Instagram posts, that you then can turn into 3 Tweets. Just like that, and Jasper can help you with all those too!
2. Use Proven Marketing Frameworks
I think one of the coolest things about Jasper is that you can use templates that craft your content into catchy captions, using proven marketing structures.
These frameworks are called AIDA (Attention, Interest, Desire and Action) and PAS (Problem, Agitate, Solution) frameworks.
When you use these frameworks, Jasper will actually create the post for you with the information you input in it. You can even choose the tone of voice that you want your post written in.
3. Be More Persuasive
Over the years, I have seen plenty of sales pages and I have noticed that the majority of the time, there’s an overuse of the most basic and unappealing bullet points outlining the products and services.
By entering your product features and benefits into Jasper , you can transform for bullet points to become more persuasive, giving you a greater chance at converting your leads into sales.
Here are some persuasive bullet points Jasper has come up with for us to insert onto our landing page for the same Health Food Store Example that I mentioned above.
Get the perfect body with just a few clicks
We have experts on staff who have the knowledge of nutrition and fitness
Let us help find you everything from protein powders to supplements for your workout routine
4. Have a strong C2A or Conclusion
If the point of your writing is to convert your readers into the next step of purchasing, you do have to put some intention in what you’re saying to help guide readers in the process.
Are you identifying your client’s problem and providing a solution for them? Are you showing them what they need to do next?
This is something that can be added at the end of your blog posts, podcast episode descriptions or even your Instagram posts to strengthen them.
Using the Blog Post Conclusion Paragraph tool from Jasper and the Health Food Store example, we are going to let Jasper create a conclusion for us with the following call to action; “Fill out this form to learn which supplements we recommend for you”.
You’ll have to try Jasper for yourself, to see the awesome results it produces!
5. Use Marketing Angles to Add Vibrancy
In order to avoid being compared to every other business that offers a similar service to yours, it’s possible to use Jasper to explore “Marketing Angles” which will add vibrancy to your business!
For example:
If you’re a Health Food Store you might input this into Jasper …
Jasper will explore different positioning statements that you can use to amplify your businesses unique character traits!
Check out these outputs and see which ones you like!
If you don’t get the Marketing Angle you want during the first search, simply search again and it will deliver a completely new set of outputs.
If you haven’t been able to tell by now, I really love using the Jasper copywriting program.
It has so many different features that can be used to improve your content creation which will accelerate your business growth.
It’s been an incredible investment, especially because it has allowed me more time and freedom to do other important tasks in my business and in my life.
If you're looking to improve your copywriting skills while also growing your business, then check this offer out! Get 10,000 Free Words, when you follow this link. You’ve got nothing to lose!
You'll never be stuck staring at a blank page again. Enjoy, visionary!
Kelsey xo