About a month ago, I sat down in my home office with an hour of spare time. I popped some frankincense and lime essential oil into my diffuser (a great blend for focus) and I began to do a little exercise that would help me get crystal clear on my target market.
For those of you that are new to this exercise or to this particular lingo around target markets, essentially it can be defined as the subset of people who you want to think about when you’re creating content and selling or marketing your services and products.
i.e. if you sell baby clothing, your target market is likely pregnant mamas and new mamas—not elderly persons.
Your target market is useful for SO many reasons. Once you define it, it guides your message, your marketing avenues, your choice in wording when you speak or write, how your branding is crafted, etc. (and this is just to name a few). Defining your choice target market is one of the FIRST concepts we learned in business school, and I believe that it is VITAL to your business success and longevity.
So, along I go with my target market exercise…
As I work through the exercises, I find out that I’m here to help people who are unsure about using essential oils. I’m here to help people who are beginning to tune into their own health after watching a family member or friend fall ill. I’m here to show people that natural health is NOT a trend, it’s here to stay.
In addition, my target market is tired of not feeling their best. They need programs to help motivate them. They like the idea of natural solutions but don’t know where to begin (so, I guide them)
In attracting people who want to work doTERRA as a business (part or full time), I distill my target market into a few buckets…
- They realize that working a full time desk job is not sustainable for the vision that they have of the future of their health and family life (how many of you are nodding your head right now?)
- They’re unhappy with their current career path and progression
- They have no idea where to go next in terms of ‘finding their passion’
- They are totally unsure of whether they can add anything more to their plate at this time (limiting beliefs are high)
- They are non-committal to try something new
- They have no idea what their strengths are
- They have no knowledge of how network marketing really works, or they’ve had a poor experience with it (which actually kind of excites me that I can show them another way)
So now you’re inside my brain a bit when it comes to who I’m being guided to work with. But, there’s something going on with about 60% of these people that I’ve outline above.
They have ideas of what they want and take an initial leap to work with me—but they take ZERO action. They’re NOT willing to do the work that it takes to build a life free from the ‘daily grind’ that they’re currently experiencing.
Here’s the thing though… and just FYI, I’m pushing back against the business gods on this one…
I actually don’t give a single f*ck who my target market is, or who I should ‘try’ to speak my message to. The reality is… my personal target market has nothing to do with age, life experience, current life stage or healthcare beliefs.
I’m throwing the age-old exercise out to more clearly define a SINGLE quality of the people I aspire to have my message land with…
My target market is single-handedly people who are willing to work together, consistently, to improve either…
- Their health: through small, actionable steps to feeling better, everyday
- Their career path: when beginning your doTERRA business, weekly calls with me are so important, that I can tell with certainty that those who don’t book them will struggle to achieve full freedom within this business model
Small insight into 90% of people I coach—they have big visions but little action.
See the problem?
I’m not all tough love when it comes to health and business coaching. I love to nurture my communities and meet them where they’re at. But truthfully, I don’t have time for people who fall in my target market, but don’t actually care to work through the stuff. We’ve all got time constraints and baggage in life—but those are ready always clear space.
Who is your target market?
What type of people do you attract into your business?